# RRM Academy Educational Partner: Tagline Rules

Thank you for joining the RRM Academy Educational Partners program. These
rules keep the program trustworthy for patients and protect both our sites
from SEO over-optimization risk.

## Where to display

- Footer of your website
- About page
- Not in the hero or above the fold of your homepage

## Canonical tagline (choose one; do not use all on one site)

- "Educational partner of RRM Academy"
- "Proud educational partner of RRM Academy"
- "[Your Clinic Name] is an educational partner of RRM Academy"
- "Learn more about restorative reproductive medicine at RRM Academy"
- "[Your Clinic Name] partners with RRM Academy on patient education"

## Link target

Every link MUST point to `https://rrmacademy.org/partners/`. Do not link to
our homepage, pillar guides (like `/naprotechnology/` or `/what-is-rrm/`),
or any other page using these branded anchors. Deep-linking with controlled
anchor text across many partner sites creates an SEO footprint Google
treats as a link scheme.

## Permitted anchor text (rotate naturally)

- "RRM Academy"
- "restorative reproductive medicine"
- "learn more at RRM Academy"
- "[Your Clinic] educational partner page"
- `https://rrmacademy.org/partners/` (as a naked URL)

## Prohibited phrasings

- "Accredited by RRM Academy"
- "Certified by RRM Academy"
- "In partnership with RRM Academy"
- "Managed by RRM Academy"
- Any phrasing that implies clinical oversight or endorsement of specific
  treatments

## Badge usage

Use the provided SVG badges at their native size or scaled proportionally.
Do not recolor, rotate, crop, or overlay text. Light badge on light
backgrounds; dark badge on dark backgrounds.

### Minimum sizes

- Horizontal badge: **56 px tall** minimum (footer / in-line placement).
- Stacked badge: **96 px tall** minimum (cards, about pages, download kit).

Below the minimum, do not scale the badge down further. Use the text link
"Educational partner of RRM Academy" instead.

## If your status changes

If you stop aligning with the four principles (see our `/partners/` page) or
your Friend status is revoked, please remove the tagline and badge within
14 days.

Questions: administrator@rrmacademy.org