Endometriosis Advocacy, Part 1: Three Decades of Lessons Learned

Heather Guidone, BCPA, looks back on three decades of endometriosis advocacy: what patients won, where the movement let others set its priorities, and what that taught the advocates coming next. Hosted by the Save the Uterus Club, with Dr. Naomi Whittaker in the conversation.

9 videos 59 min Self-paced

Taught by Heather Guidone, BCPA

Free for Members Join Save the Uterus Club

Included with any Save the Uterus Club tier, from $9/mo. Cancel anytime.

Illustrated portrait of Heather Guidone, BCPA, seated on stage with a microphone

Curriculum

9 sections · 9 lessons · 59 min total

Welcome: Lessons Learned, Not Mistakes 1 lessons
  • Welcome: Lessons Learned, Not Mistakes 9:07
Partnerships, Performative Advocacy, and Helicopter Research 1 lessons
  • Partnerships, Performative Advocacy, and Helicopter Research 6:08
Credibility, Not Celebrity 1 lessons
  • Credibility, Not Celebrity 3:32
What Advocacy Has Won, and Messaging With Care 1 lessons
  • What Advocacy Has Won, and Messaging With Care 6:11
Mindset, the Next Generation, and a Shared Library 1 lessons
  • Mindset, the Next Generation, and a Shared Library 8:51
Lived Experience: Patients as Citizen Scientists 1 lessons
  • Lived Experience: Patients as Citizen Scientists 5:12
What Is Needed Now: Access, Coding, and Care 1 lessons
  • What Is Needed Now: Access, Coding, and Care 9:19
A Public Health Crisis: Undercounted, Missed, and Misread 1 lessons
  • A Public Health Crisis: Undercounted, Missed, and Misread 5:19
Why We Keep Going: It Takes a Village 1 lessons
  • Why We Keep Going: It Takes a Village 5:05

About This Course

Heather Guidone, BCPA, is the Surgical Program Director at the Center for Endometriosis Care in Atlanta. She has lived with endometriosis for nearly forty years. This nine-lesson course was recorded live for the Save the Uterus Club. The call was billed as "The Mistakes of the Endometriosis Movement." Heather reframes it early as lessons learned, and credits patients and advocates with the movement's advances. Her first lesson: the movement didn't recognize its own power, and let institutions, professional societies, and industry set its priorities.

Heather describes how partners sometimes used advocates instead of the other way around. Her examples: patient stories turned into marketing, performative advocacy, and helicopter research that recruits patients for a grant, then disappears. She makes the case for paying patients for research, co-designing studies with them, and sharing the results. She counts the wins advocates drove: Department of Defense research funding, Connecticut's state-funded endometriosis biorepository, and more NIH funding.

Later lessons turn to what's needed now. Dr. Naomi Whittaker and Heather talk about moving from victim to the driver's seat. Heather explains why specialist care is so hard to reach. Part of the problem is billing: one code pays about the same for a quick procedure and a multi-hour excision. She makes the case for the Endometriosis CARE Act, and for treating endometriosis as an undercounted public health crisis. A clean scan doesn't rule the disease out. Part 2, Better Advocacy, picks up where this call ends.

Your Instructor

Heather Guidone, BCPA

Save the Uterus Club Members Get Instant Access

This course is included with any Save the Uterus Club tier ($9, $19, or $99/month). Members already? Log in.

Join the Club

Last updated: February 2026