Social marketing applies commercial sector ideas to programs to change behavior. It involves a mindset that is customer-focused; a process that starts with customers and continually returns to them for validation; and concepts to make change happen. Customer behavior models guide strategy. One useful model is based on stages of change and four behavioral influences: perceived benefits, perceived costs, the influence of others, and perceived behavioral control.
social marketing behavior change reproductive health, Andreasen social marketing reproductive health awareness, stages of change model reproductive health behavior, customer focused behavior change family planning, perceived benefits costs behavioral control contraception, commercial marketing techniques health behavior change, reproductive health awareness behavior modification strategies, health promotion social marketing family planning, behavior change theory fertility awareness adoption, customer behavior models reproductive health programs
PMID 9288356 9288356 DOI 10.1023/a:1006545114375 10.1023/a:1006545114375
Cite this article
Andreasen, A. R. (1997). Changing behavior: a challenge for reproductive health awareness. Advances in contraception : the official journal of the Society for the Advancement of Contraception, 13(2-3), 351-353. https://doi.org/10.1023/a:1006545114375
Andreasen AR. Changing behavior: a challenge for reproductive health awareness. Adv Contracept. 1997;13(2-3):351-353. doi:10.1023/a:1006545114375
Andreasen, Alan R. "Changing behavior: a challenge for reproductive health awareness." Advances in contraception : the official journal of the Society for the Advancement of Contraception, vol. 13, no. 2-3, 1997, pp. 351-353.
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