Assisted Reproduction · Registries and Reporting

Analysis of online information about success rates in fertility clinics in Spain. An urgent call for action

De Bayas Sanchez A, Rozée V, Vialle M, Hens K, Stryuf J, Ombelet W, Tapia Sánchez MR, Albert Márquez MM, Farfán Montero J, Carrasco JM, Fuller M, Dimitrievska V, Melosca J, Barrett N, Güell Pelayo F

Published October 22, 2025 Open research Europe
DOI 10.12688/openreseurope.20090.2 PMID 41287638 PMC PMC12640485

Abstract

Background

The medically assisted reproduction (MAR) industry is a booming sector of the economy, and Spain is proving to be a notable example of this industry's rise. Marketing strategies in the healthcare sector are shaped by the constant tension between providing clear, complete and appropriate information about treatments and providing information to attract and retain customers.

Methods

We conducted a systematic analysis of success rate information published on the websites of Spain's five with the strongest online presence MAR clinics as of November 2023. The analysis examined terminology, certifications and audits by external bodies, references to data sources, age-specific success rates, and generalised claims about treatment effectiveness.

Results

We identified significant deficiencies and ambiguities in how clinics present success rate data. Common issues included vague definitions, lack of certification details, absence of reliable data sources, and failure to differentiate outcomes by age or treatment type. Several clinics used overly optimistic or potentially misleading statistics, making it difficult for patients to assess their realistic chances of success. We provide recommendations aimed at improving consumer protection and regulating advertising practices. We also emphasise that presenting clear and truthful success rate information is not only a legal requirement but also an ethical duty in reproductive healthcare.

Conclusions

Stronger regulation of success rate reporting in Spain's fertility sector is urgently needed. We recommend that external authorities oversee and standardise data reporting to ensure transparency and prevent misleading practices. A centralised public body should be responsible for monitoring, collecting, and managing this data to protect patient rights and improve trust in fertility care.

Topics

By this author

Related research

Assisted Reproduction › Registries and Reporting › Success Rate Reporting · Ethics and Policy › Policy and Regulation › Professional Standards
Virginie Rozée, Manon Vialle, Kristien Hens, Joke Stryuf, María Rosa Tapia Sánchez, Marta María Albert Márquez, Juana Farfán Montero, Vera Dimitrievska, Jana Melosca, Francisco Güell Pelayo
V Rozée, M Vialle, K Hens, J Stryuf, M Sánchez, M Márquez, J Montero, V Dimitrievska, J Melosca, F Pelayo
PMID 41287638 41287638 DOI 10.12688/openreseurope.20090.2 10.12688/openreseurope.20090.2 De Bayas Sanchez et al. 2025, De Bayas Sanchez 2025